Brand Me!

8-year-old cooking and baking guru Charli draws an estimated US$127,777 in ad revenue every month - and that's after taking into account YouTube's cut of revenue. -AsiaOne
The co-owners of The Sports Shack unanimously agreed on one word to describe the sports industry - "boring", so they took it upon themselves to transform the image of a sporting lifestyle in Singapore. -AsiaOne
Bee Advantage addresses gaps in productive chains and proposes solutions accordingly. -BT
Chung Tze Khit started with a mobile gym and now runs the biggest local chain of fitness gyms. -ST
Straight from the heart
BT Weekend talks to local designers who are putting their ideas on Singapore life and culture into their designs. -BT
Taking local designs global
BT Weekend talks to some local makers who get international exposure for their products and designs through online retail platforms such as Etsy and Naiise. -BT
Courts, Gong Cha among Singapore's most influential brands
Consumers in Singapore value convenience and price the most when it comes to giving support to a brand of products, a new survey has found. -AsiaOne
2 out of 3 experienced bad service in the past 6 months
At least half of all negative experiences have gone unnoticed by organisations. -AsiaOne
The art of deceptive advertising: How false and misleading tricks are used
Here is a comparison between fake shoots and real products. You'll be surprised at what these products look like in real life. -AsiaOne
Leveraging on an iconic event
In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships. -BT

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