Brand Me!

Chung Tze Khit started with a mobile gym and now runs the biggest local chain of fitness gyms. -ST
Straight from the heart
BT Weekend talks to local designers who are putting their ideas on Singapore life and culture into their designs. -BT
Taking local designs global
BT Weekend talks to some local makers who get international exposure for their products and designs through online retail platforms such as Etsy and Naiise. -BT
Courts, Gong Cha among Singapore's most influential brands
Consumers in Singapore value convenience and price the most when it comes to giving support to a brand of products, a new survey has found. -AsiaOne
2 out of 3 experienced bad service in the past 6 months
At least half of all negative experiences have gone unnoticed by organisations. -AsiaOne
The art of deceptive advertising: How false and misleading tricks are used
Here is a comparison between fake shoots and real products. You'll be surprised at what these products look like in real life. -AsiaOne
Leveraging on an iconic event
In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships. -BT
Evolution of world's most famous logos
Here are 18 of the world's most famous company logos and what they used to look like. -AsiaOne
Upcoming SME events
Enhance your career prospects by mastering professional business Mandarin at work. -ST
DBS, OCBC see jump in brand value
While both improve their global ranking this year, UOB slips two spots to 89th. -BT

Pages