Brand Me!

Consumers in Singapore value convenience and price the most when it comes to giving support to a brand of products, a new survey has found. -AsiaOne
At least half of all negative experiences have gone unnoticed by organisations. -AsiaOne
Here is a comparison between fake shoots and real products. You'll be surprised at what these products look like in real life. -AsiaOne
In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships. -BT
Here are 18 of the world's most famous company logos and what they used to look like. -AsiaOne
Enhance your career prospects by mastering professional business Mandarin at work. -ST
While both improve their global ranking this year, UOB slips two spots to 89th. -BT
Can't resist spending more money than you should? The colours of lights, signs and banners could be affecting you more than you know. Here's how shops use colour to lure you in. -AsiaOne
These days, good design incorporates not just pretty colours and attractive packaging. Incorporating the consumer's needs into packaging design is what makes ordinary products stand out. -AsiaOne
The father of G-Shock, Kikuo Ibe, revolutionised the world of digital watches. -BT

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