Brand Me!

Straight from the heart
BT Weekend talks to local designers who are putting their ideas on Singapore life and culture into their designs. -BT
Taking local designs global
BT Weekend talks to some local makers who get international exposure for their products and designs through online retail platforms such as Etsy and Naiise. -BT
Courts, Gong Cha among Singapore's most influential brands
Consumers in Singapore value convenience and price the most when it comes to giving support to a brand of products, a new survey has found. -AsiaOne
2 out of 3 experienced bad service in the past 6 months
At least half of all negative experiences have gone unnoticed by organisations. -AsiaOne
The art of deceptive advertising: How false and misleading tricks are used
Here is a comparison between fake shoots and real products. You'll be surprised at what these products look like in real life. -AsiaOne
Leveraging on an iconic event
In inking the F1 deal, SIA joins its keenest competitors that spend tens of millions on global sponsorships. -BT
Evolution of world's most famous logos
Here are 18 of the world's most famous company logos and what they used to look like. -AsiaOne
Upcoming SME events
Enhance your career prospects by mastering professional business Mandarin at work. -ST
DBS, OCBC see jump in brand value
While both improve their global ranking this year, UOB slips two spots to 89th. -BT
11 colours that encourage you to spend more
Can't resist spending more money than you should? The colours of lights, signs and banners could be affecting you more than you know. Here's how shops use colour to lure you in. -AsiaOne

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