Conducting business over the Internet necessitates effective provision of information system, which is the 'backbone' infrastructure to support wide-ranging e-commerce activities. Think Customer Relationship Management, Business Processes, Supply Chain Management, Intellectual Property, etc. This book examines the business needs of these areas, and then discusses the technology that supports those needs.

This book talks about Internet marketing, and using it to attract three audiences ? new customers, search engine spiders, and the press, who are key drivers to the success of any online business. It emphasizes the use of social media e.g. blogs, message boards, to create higher visibility of a company, and leverages it for best business results. The success stories included at end of every chapter are rather useful - sharing briefly about the goals and challenges encountered, strategies undertaken, results achieved, and some quick tips.

E-business and E-commerce Management: Strategy, implementation and Practice, 3rd Edition
Author: Chaffey, Dave
Publisher: Harlow: Financial Times Prentice Hall, 2007.
Call Number: R 658.872 CHA
Available at National Library Board libraries

The aspects of strategy and implementation of an e-business are discussed in great lengths in this book. It includes: supply chain management, e-procurement, e-marketing, customer relationship management, and change management. Distinction is made between buy-side e-commerce and sell-side e-commerce for subjects such as procurement and marketing. The ample use of diagrams, graphs and case studies in this book makes understanding easier.