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Think ASEAN! Rethinking Marketing Toward ASEAN Community 2015
Author: Kotler, Philip, Hermawan Kartajaya and Hooi Den Huan
Singapore : McGraw-Hill, 2007
Call Number: RSING 658.800959 KOT
Available at National Library Board libraries.
Please check the availability of the materials at: http://vistaweb.nlb.gov.sg
To stay ahead, you have to think regional.
In ASEAN, marketers can no longer focus on individual countries as it increasingly becomes one integrated market. This book provides insights on possible tactics and strategies to capture the ASEAN market. It discusses case studies of successful ASEAN marketing companies such as Bengawan Solo and Royal Selangor and the lessons to be learnt.
If you are looking to expand your business in ASEAN, be proactive and pick up a copy of this book today!
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