FRUSTRATION was the initial spark for the creators of Motionelements. com.

Ms Joanne Chua and Mr Mark Sun, both 28, own a motion graphics design firm with Mr Sean Quek, 31.

Motion graphics are computer artwork that use video or animation technology to create the illusion of a transforming appearance.

About CCS LAUNCHED in July 2005, Creative Community Singapore (CCS) is a key initiative by the Ministry of Information, Communication and the Arts. It supports Singapore's drive to develop the creative industries (arts and heritage, design and media sectors). It provides various forms of support, including facilitation, marketing, and co-funding. For more information e-mail mica_ccs@mica.gov.sg or visit www.creativecommunity.sg

Ms Chua said for projects they often had to recreate the graphics from scratch. 'As creators, you dread that feeling, when time can be used to focus on creating new, more original works,' she added.

It inspired them to come up with Motionelements.com about 18 months ago, a portal to recycle digital assets.

They sought the assistance of Creative Community Singapore (CCS) for the project. 

By consolidating elements that can be reused for a fee ranging from $7 to $48, the website gives Asian creators an opportunity to find resources easily, as well as display creations online.

Said Ms Chua: 'This focus on Asian-inspired works also differentiates us from other online image providers.'

Their efforts are paying off. They have already collated works of about 50 artists from Singapore, Taiwan, Japan and China.

Besides getting a grant from CCS, Ms Chua was sent for a six-month diploma course on creative entrepreneurship - an experience she found fruitful.

She said: 'We get a lot of support and industry feedback from people who share the same vision. These sharing sessions let us feel we're not in this alone.'

Mr Sun's advice: 'Nothing will get started if you keep analysing the pros and cons. You have to take calculated risks and take the leap of faith.'

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