CHINESE

• Chinese consumers are brand conscious. They favour internationally recognised names, such as BMW
  or Volkswagen cars, Omega and Rolex watches, Japanese electronics, and shop at Carrefour and Wal-Mart.
• However, the same Chinese consumers prefer local service operators such as banks, hospitals, telco
  providers and universities. These include Chinese brands like China Mobile.

SINGAPOREANS

• Singaporean consumers are brand conscious. They are also loyal to their long-time favourites. Once
  a brand has earned their trust, it is almost guaranteed unwavering support.
• But Singaporeans are less forgiving when they feel let down. About 66 per cent have not patronised the brand or outlet that let them down - 70 per cent said they felt disappointed by a shopping experience because the quality was not as good as expected.

ASIANS

• Philippines, Taiwan and Thailand are loyal to their own local names like San Miguel beer in the Philippines, Eva Air in Taiwan and Chulalongkorn University in Thailand.
• Pirated goods appear to be a problem in some countries as 35 per cent of Filipinos, 33 per cent of Thais and 34 per cent of Malaysians feel let down if a purchased product is not the real McCoy.

Related links
» Brands that we love
» Global brands eclipse local ones

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