1. BE PRECISE: Set concrete career goals, such as the management level they can aspire to, and show them how to reach these. Gen Y is constantly searching for new peaks to scale, so set the bar high. Such employees will give 110 per cent if they know what is on the table and believe in it.

2. BORING IS BAD: Assign challenging, ever-changing work that matters. Their mantra is 'what's next?'. Vary their jobs as much as possible. Switch them around to other departments, overseas stints and postings.

3. CONSTANT RECOGNITION: A pat on the back is no longer enough. Remember, this is the generation that was pushed to excel at everything. These workers feed on regular reinforcement and constant feedback. Forget once-a-year target setting and appraisals. Do it monthly or at least quarterly.

4. GROUP THERAPY: Let them work in teams. Gen Ys are used to being in groups and thrive in a collaborative environment.

5. WORK-LIFE BALANCE: Although this is a generation that wants to work, members don't want work to be their life. Acknowledge their interests and goals outside of work, by finding out what these are. There's sure to be plenty - from running the marathon to saving pink dolphins.

Where possible, develop flexible programmes that allow them time off to pursue these personal interests.

6. GENERATION WHY: When you set them tasks, besides the 'what' and 'when', include the 'why'. Provide them with the big picture and then narrow it down to demonstrate the important part they play in contributing to it.

7. NO BULLYING: The command-and-control type of leadership does not work with GenY. Use emotional intelligence instead. GenYs give their best when they feel they are listened to and respected.

8. OFFICE PARTY: Provide a fun, employee-centred workplace. They want to enjoy their work and make friends in their workplace.

Organise activities that will allow them to let their hair down - be it Friday evening cocktail hour or online gaming with the bosses.

According to American management gurus Carolyn Martin and Bruce Tulgan, who authored the 2001 book, Managing Generation Y, Gen-Y employees seek out bosses who are:

• Open-minded;
• Experts in their field;
• Organised;
• Teachers, trainers and mentors;
• Not intimidators;
• Respectful of their generation;
• Understanding of their need for work-life balance.

This article was first published in The Straits Times on May 10, 2008.