Business @ AsiaOne

Longer hours, more tenants at Bugis Street

Recession or not, Bugis Street is going full steam to gain popularity as Singapore's favourite shopping spot. -myp

Thu, Dec 04, 2008
my paper

BY VICTORIA BARKER

RECESSION or not, the revamp of street-shopping location Bugis Street to make it more vibrant is going full steam ahead.

In conjunction with Singapore Tourism Board?s Late Night Shopping project, it now opens until 11pm every Saturday - one hour later than it used to. It will also open three hours earlier at 10am daily.

The number of tenants - from clothes shops to cafes - will also increase to 800 over the next year. At present, there are 600 tenants.

Malaysian actresses and former MTV VJs, twin sisters May and Choy, have also been appointed as its first ambassadors.

Said Ms Cindy Lee, marketing and communications manager of Bugis Street: "With the launch of Late Night Shopping and the twins as ambassadors, we hope to increase awareness of one of the city's most popular shopping landmarks."

A calendar, featuring May and Choy in clothes from retail outlets at the street market, has been put together to mark the changes.

Proceeds from its sale will go to the Lupus Association of Singapore.

 


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