What makes a strong SME brand?
The answer to this will be key in helping local small and medium-sized enterprises attract and retain talent. -ST
Sun, Sep 07, 2008
The Straits Times
By Jessica Cheam
WHAT makes a strong SME brand?
The answer to this will be key in helping local small and medium-sized enterprises (SMEs) attract and retain talent.
And being able to achieve good brand awareness will help SMEs improve their capabilities.
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