SINGAPORE, May 17, 2018 /PRNewswire/ -- Zanroo, the fastest-growing marketing technology startup in Southeast Asia, championed diversity and innovation in the Asia-Pacific at the Gartner Digital Marketing Conference this week in San Diego, California (May 15-17, 2018; https://www.gartner.com/events/na/digital-marketing). At the event, Zanroo engaged with global leaders in the marketing industry to demonstrate the wealth of innovation and digital insight accessible in the region through their next-generation platforms and cutting-edge technology.
"Our vision is to truly be a global company, but our ideals remain steadily set in our Southeast Asian roots. At its core, Zanroo seeks to increase people's understanding of the world around them and, in turn, empower them to connect with one another in profound and meaningful ways. During our conference, Zanroo turned to Singapore's Smart Nation initiative as an illustrative example of the opportunities that businesses and brands have to engage with digital economies in this part of the world," said Zanroo Chief Executive Officer and Founder Chitpol Mungprom.
As Zanroo continues to grow, it is focused on launching innovative proprietary social media intelligence tools that go well-beyond Southeast Asia and APAC, enabling brands and businesses to glean social media insights from markets that they otherwise would not be able to. Unique to Zanroo, its technologies have the capacity to capture and analyze complex multilingual data sets in more than 15 different countries in the APAC region. This empowers foreign and domestic businesses alike to better understand how they can engage with their consumers within their respective markets and affirms Zanroo as a digital marketing leader in Asia.
Since its formation in 2013, Zanroo has experienced impressive annual revenue growth steadily ranging between 250 and 300 percent. It has also since achieved Series-A funding, receiving an estimated USD$7.4 million. Zanroo is recognized as the first Southeast Asian marketing technology company to receive ISO 27001 certification -- the gold standard for information security management.
"Our growth continues to enable us to extend our impact into communities and provide our clients with sustainable strategic insights. We see an abundance of opportunity in Singapore to work with domestic businesses and the public sector on digital marketing strategy via the government's SMEs Go Digital programme," said Mr. Mungprom.
In Q4, Zanroo anticipates launching a new innovative product, Arun, a fully open-API platform aimed at becoming the missing cross-channel link in marketing technology stacks. Zanroo is also currently exploring partnerships with global partners to enhance their existing product portfolio and meet the increasing demands of businesses operating within their markets.
Zanroo is the fastest-growing insight discovery marketing technology start-up based in Southeast Asia. Using real-time big data analytics, Zanroo enables its clients to develop and drive laser-focused social marketing engagements and digital activations that catalyze action. Founded in 2013, Zanroo has grown from its roots in Thailand to have a presence in more than 15 countries across APAC and offices in six key markets throughout the region. For more information, please visit https://www.zanroo.com/.