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Wed, Jul 01, 2009
The Straits Times
Consultant goes the extra mile

TAN Chong Motor Sales' senior sales consultant, Ms Evangeline Lim, literally goes the extra mile for her customers.

She once drove a customer from his Buona Vista office to collect his car from a Bukit Timah repair workshop. This was in 2003, when the customer called her 'in a panic' because his car had broken down. Ms Lim called for a tow truck to pick up the car and kept tabs on the progress of its repairs.

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» Constant drive to improve service

The following day, she ferried her customer of about seven years to the workshop as she wanted to make sure that everything went smoothly, she said.

For her dedication to her customers, she bagged the Outstanding Customer Care award from Tan Chong Motor Sales in 2003. In 2006, she won the Nissan Sales and Service Way Sales Performance Index award, which is given based on customers' ratings of service quality.

Ms Lim's mobile phone is always turned on. Her decision to remain constantly accessible to customers means she receives calls even in the early hours of the morning, or when she is overseas.

A few years ago, a customer called her at 6am about a punctured tyre. Ms Lim answered the call, and helped to get a tow truck over. 'I treat customers the way I would want to be treated,' she said.

Her customers appreciate her work so much that she has even been invited to two weddings. She is also invited to holiday celebrations every year - Aidilfitri, Christmas, and Chinese New Year.

And when she gave birth to her daughter four years ago, some of her customers gave her congratulatory gifts. 'These customers are practically like friends,' she said.

Being a sales consultant is not always smooth sailing. But over nine years on the job, Ms Lim, 35, has learnt not to take it personally when customers criticise her.

'The fault lines appear when you think they're targeting you, and you get defensive. But if you can impress challenging customers, they will usually stay with you for a longer time,' she said.

CORRIE TAN

This article was first published in The Straits Times.

 

 
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