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Brands need to offer greater value: consultant
Use a compelling value proposition in one area of business to augment another. -BT 		'How I made a business out of Man Utd fans'
Fans ought to be treated as customers, stresses Peter Draper, who turned Man Utd into a football brand name. -NST
Watermark technique the pride of Fabriano
Founded in 1782, the firm developed into a leading paper manufacturer, and turned Fabriano into an industrial town. -Yomiuri Shimbun/ANN 		A study of brands
Quality helps Fabriano stand test of time. -Yomiuri Shimbun/ANN
 
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