>> ASIAONE / BUSINESS / SME CENTRAL / BRAND ME! / ARCHIVE
2008 Jan Feb March April May June July Aug Sept Oct Nov Dec
2007 Jan Feb March April May June July Aug Sept Oct Nov Dec
Great Eastern's Internet reach
Homegrown insurance firm says TV and the Net now play vital role in its marketing. 		Personal attention builds brands
Small kebab stall grew into a bigger venture with owner's personal touch.
A good brand vs bad customer service
For brands that are already considered to be great, such as Samsung, failure to deliver can be self-destructive. 		The taste of helming a woman's brand
Veuve Clicquot president says she's very much focused on brand building in Asia.
Johnnie Walker's cool Formula 1 tie-up
Race stars Hamilton and Hakkinen 'join the pact' to promote message of safe driving. 		Frasers Centrepoint in rebranding move
Frasers Centrepoint wants a new name and fresh look to gel better with its increasing push overseas.
Big brands ride on S'pore GP
Many companies aim to cash in on the global popularity of the first Formula One night race this weekend. 		Global brand turmoil
Coke keeps top spot, US investment banks take a hit in prestige and value. -ST
Mumbai takes on McDonald's with veggie street food
"Our vision is to make vada pav into the national snack." 		Shiny, sleeker pewter with attitude
Royal Selangor boldly revamps itself into a cool brand for young and old.
 
We welcome contributions, comments and tips.
a1admin@sph.com.sg
9180 1253 (SMS)
6319 8177
   

Search: