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Fun is the name of Osim's game
Naming a massage chair uYoyo is bound to raise eyebrows, and the reasons for this moniker vary.
Brand Olympics
For foreigners not familiar with Chinese brands, the Olympics is their first contact with these Chinese products.
The brand drives this burger business
Marketing, quality and training are the key ingredients in Aspac's success.
Brands' essence of placement
Some call it blatant publicity, but product placement can benefit both marketers and film-makers.
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