>> ASIAONE / BUSINESS / SME CENTRAL / BRAND ME! / ARCHIVE
2008 Jan Feb March April May June July Aug Sept Oct Nov Dec
2007 Jan Feb March April May June July Aug Sept Oct Nov Dec
Brand awards launch new Hall of Fame category
This new category was announced yesterday at the official launch of this year's SPBA, and will recognise truly deserving and outstanding local brands that have excelled consistently.
Vital to choose right ambassador
Having high-profile celebrities fronting products amplify brand image.
How D'lightful
It could be the French chic it exudes or the easy abbreviation, but local firms sure love to have D' in their names.
Club Sandwich
Growing community of consumers here, so chains expand.
Giving a new twist to corporate gifts
Corporate gifts in Singapore have come a long way.
Polish your company image to boost the bottom line
SMEs value branding but lack the know-how to build design into their strategies.
Local garment makers get 'brand conscious'
It aims at conveying to buyers around the world that Singapore manufacturers are trusted partners who respect intellectual property and meet strict social and environmental standards.
Branding puts the shine on China Healthcare
Firm sets itself a cut above the competition with brand communications lessons.
Green marketing's not just jumping on the bandwagon
Consumers are also becoming more aware of the notion of 'grainwashing'.
 
We welcome contributions, comments and tips.
a1admin@sph.com.sg
   

Search: