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2007 Jan Feb March April May June July Aug Sept Oct Nov Dec
Limited-edition strategy pays off for liquor firms
Hennessy and Bombay Sapphire ride on the success and consumer acceptance of their 'old brandy in new bottle' concept. 		Here's the ingredients of the perfect marketing proposal
Original and intriguing concept makes NUS team clinch branding title.
All about branding and telling a story
Reputation plays key role in the luxury pen business. 		Responding to the real mainstream media
How can companies salvage their reputations after negative comments about them are proliferating in cyberspace?
 
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