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Fast-food chains sell more than just food and drinks
Recently, many businesses are emphasising on specialising rather than generalising.
Personally Speaking with VIVIEN CHIONG
She makes water go from bland to glam.
Warrant? Warrant to do what?
Brands that we love
What do Nokia, McDonald's, NTUC Fairprice, and Eu Yan Sang have in common? All these were voted as favourite brands in Reader's Digest Trusted Brand Survey 2008.
Global brands eclipse local ones
But S'poreans support home-grown names with long heritage, like SIA and Tiger Beer.
Asian shopping traits
The Reader's Digest brand survey also shows how Chinese, Singaporeans, and other Asians look at brands.
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