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Forgotten brand is hip after Games
Feiyue shoes worn by taiji exponents now seen as 'cool'. -ST 		Oliver Stone stays controversial
The 3-time Oscar winner disclosed the essential quality when it comes to building a brand.
Branding is key, even in tough times
It can bring tremendous benefits, say winners of Prestige Brand Award. 		Galleries with a greater cause
CharKOL in Mandai and fill-your-walls near Chinatown try to take on a wider social purpose.
S'pore company says its porcelain mugs can withstand the weight of a 2-tonne SUV
What does a 1.8 tonne vehicle have to do with four mugs? 		The nails and hammers of branding
Contrary to what many think, branding can be applied to B2B businesses as well.
 
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