THE Intellectual Property Office of Singapore has this to say about trademarks:
What is a trademark?
A trademark is a distinctive sign used by an individual or business to uniquely distinguish his goods or services from those of others. This can be in the form of a letter, shape, number or colour, for instance.
Marks that are descriptive (for example, they describe the quantity or geographical origin) cannot be registered.
They also cannot go against public morality or policy, and should not attempt to deceive or confuse the public.
Marks that are identical or resemble earlier registered marks will also not be allowed.
What are the benefits of a trademark?
Though a trademark is not compulsory by law, it can help a business owner to protect his rights and prevent people from copying him.
He can also license it to others, as a franchise, or sell it outright.
How to apply for a trademark?
You can approach a lawyer who can apply for the mark, and advise you on structuring its use. This is preferable if you intend to use the mark for multiple purposes.
Alternatively, you can apply for it yourself at www.ipos.gov.sg, which provides clear instructions and information on the application process.
Go to www.ipos.gov.sg for more information on trademarks and intellectual property rights.
This article was first published in The Straits Times on January 28, 2009.
