Chinese consumers are brand conscious. They favour internationally recognised names, such as BMW
or Volkswagen cars, Omega and Rolex watches, Japanese electronics, and shop at Carrefour and Wal-Mart.
However, the same Chinese consumers prefer local service operators such as banks, hospitals, telco
providers and universities. These include Chinese brands like China Mobile.
SINGAPOREANS
Singaporean consumers are brand conscious. They are also loyal to their long-time favourites. Once
a brand has earned their trust, it is almost guaranteed unwavering support.
But Singaporeans are less forgiving when they feel let down. About 66 per cent have not patronised the brand or outlet that let them down - 70 per cent said they felt disappointed by a shopping experience because the quality was not as good as expected.
ASIANS
Philippines, Taiwan and Thailand are loyal to their own local names like San Miguel beer in the Philippines, Eva Air in Taiwan and Chulalongkorn University in Thailand.
Pirated goods appear to be a problem in some countries as 35 per cent of Filipinos, 33 per cent of Thais and 34 per cent of Malaysians feel let down if a purchased product is not the real McCoy.
