|
Watermark technique the pride of Fabriano
Founded in 1782, the firm developed into a leading paper manufacturer, and turned Fabriano into an industrial town. -Yomiuri Shimbun/ANN
|
|
|
'How I made a business out of Man Utd fans'
Fans ought to be treated as customers, stresses Peter Draper, who turned Man Utd into a football brand name. -NST
|
|
|
|
Brands need to offer greater value: consultant
Use a compelling value proposition in one area of business to augment another. -BT
|
|
|
Branding firm is a special brand itself
It finds smarter ways of doing things amid crises and helps clients do so too. -ST
|
|
|
|
SMEs need brand differentiators
To attract and retain talent, firms can find out what their unique attributes are and then align their HR strategy. -BT
|
|
|
Building brand in a recession
During a downturn, when people think twice before spending, strength of the brand is critical. It's also a chance to reinforce the brand and build market share. -BT
|
|
|
|
Branding a key factor in local firms succeeding overseas
Beefing up in brand, design, IP and manpower is essential: IE S'pore. -BT
|
|
|
Protection for businesses
Information on trademark laws from Intellectual Property Office of Singapore. -ST
|
|
|
|
Brands use race to reach clients
Inmarsat, Puma leverage on race to show their product. -BT
|
|
|
The nails and hammers of branding
Contrary to what many think, branding can be applied to B2B businesses as well.
|
|
|
|
S'pore company says its porcelain mugs can withstand the weight of a 2-tonne SUV
What does a 1.8 tonne vehicle have to do with four mugs?
|
|
|
Galleries with a greater cause
CharKOL in Mandai and fill-your-walls near Chinatown try to take on a wider social purpose.
|
|
|
Forgotten brand is hip after Games
Feiyue shoes worn by taiji exponents now seen as 'cool'. -ST
|
|
|
Oliver Stone stays controversial
The 3-time Oscar winner disclosed the essential quality when it comes to building a brand.
|
|
|
|
Branding is key, even in tough times
It can bring tremendous benefits, say winners of Prestige Brand Award.
|
|
|
The local beer of Asia
Regionalisation that started in 1990 is the key to APB's success.
|
|
|
|
Distasteful? Too clever? Ads create buzz
Do not be fooled by these "public notices" you see around at busstops. They are part of Fox's FX channel's new ad campaign inspired by Mas Selamat posters. -myp
|
|
|
Banks: Sponsorship vital for brand
What do UBS, ING and the Royal Bank of Scotland (RBS) have in common?
|
|
|
|
|
