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Bad rip-offs of well-known brands
When brand-conscious meets wallet-poor, sales of ripped-off products happen. - AsiaOne
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20 famous logos with hidden messages
You won't see these logos the same way again after you've seen the hidden messages in their design.
Building a strong employer brand
The best way to create a purpose for your company is to have an enemy. If you have an enemy to fight, you have a reason to be around and people will have a reason to join you, says Mr Tai. -BT
The world's most 'Liked' brands
The word "like" has taken a whole new meaning in the age of social media.
Brands could risk alienating consumers online
Globally, 57 per cent of people in developed markets do not want to engage with brands via social media. BT
Shakeup seen in global brand ranking
Due to economic conditions, the ranking has been readjusted.
Chinese retailers hijack the Ikea experience
This knock-off Ikea store is emblematic of a new wave of piracy sweeping through China.
Local study finds positive branding-revenue link
Most listed firms active in branding post revenue rise averaging 23.2%.
Apple retailer EpiCentre clinches branding award
EpiCentre built up its brand name for service from scratch when in 2006.
Not resting on its laurels
Despite chalking up higher customer satisfaction ratings in 2010, Sentosa is looking to improve even further.
Stand out from the crowd
Three branding myths dispelled when teaching strategic brand management to SME leaders.
Branding challenges for firms in Asia
They need to adopt a longer-term approach to build long-lasting and valuable brands. -BT
Making a brand name for themselves
With demand increasing, Euroflo decided to acquire 340,000 sq ft of land to build a fully mechanised production plant. -BT
Branding and flexibility pays off for Euroflo
Euroflo Pumps International found that product range wasn't enough despite its wide offering of 10 different pumps. -BT
The importance of internal branding
It builds a company's IP, increases customer satisfaction, lowers training costs, and boosts employee loyalty and staff morale.
Reliability the key factor for Thermal Limitec
Thermal Limitec is mindful of this obligation to customers and works hard to make sure it delivers.
Branding for smaller firms
Simpler branding programmes and offensive branding strategies are more appropriate for SMEs.
Setting itself apart from the pack
Neo Group recognised that there was a rising demand for premium catering services.
Innovation and branding go hand in hand
Products that are perceived as being innovative, do not naturally bring about success in the marketplace.
 
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