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Playboy's bunny more alluring than playmates
Playboy's brand image, properly deployed, promises lots of cash to the right buyer. -Reuters - Reuters
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Turning IndoChine into a global brand
Energetic entrepreneur Michael Ma is not resting on his laurels.
In marketing, less is more
A brand must communicate a distinctive image to its customers.
Brushing up on branding to gear up for growth
Haruna is looking investors who could be interested in ploughing in investment dollars.
Giving the sector some food for thought
Innovation, originality and marketing will be a good leverage in creating global brands.
Flash mob: The latest publicity tool in town
Carefully choreographed events are the latest novelty for organisations and businesses to grab attention. -ST
Expanding to new markets amid healthy growth in Asia
For OSIM, a strong brand is almost indispensable to its success. -BT
Branding and design key to Jason's growth
Brand name goes beyond logo or graphical representation: MD. -BT
Making an impact with design
Local firms must beef up their branding, design and IP management to beat strong competition. -BT
Emulate rivals' brands at your own peril
Not having differentiated trademarks could work against food manufacturers' brand strategy in the long term. -BT
The brand master
Ex-govt trade officer saw pressing SME need and carved out niche as brand-builder for firms. -ST
To brand or not to brand?
While a family brand naming system enables the transfer of goodwill from one product to another, it is also open to imitators. -BT
Strong branding crucial for SMEs
It can help firms grow not only locally, but in overseas markets too. -ST
World brands: are we there yet?
Building brand image is critical for survival and performance. -BT
When branding goes way beyond marketing
Building brands more strategic, long-term. -Philippine Daily Inquirer/ANN
Building a brand that will bring in the bucks
Firms without the budget to make a big ad splash can still pick up useful tips from three titles. -ST
Invest in branding to get ahead, firms urged
Stronger foothold in the market will ensure gains when economy picks up.
Don't discount the importance of branding exercises
If customers' actual experience falls short of their expectations, a company may find it difficult to retain clients, says consultant. -BT
A study of brands
Quality helps Fabriano stand test of time. -Yomiuri Shimbun/ANN