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20 famous logos with hidden messages
You won't see these logos the same way again after you've seen the hidden messages in their design.
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Building a strong employer brand
The best way to create a purpose for your company is to have an enemy. If you have an enemy to fight, you have a reason to be around and people will have a reason to join you, says Mr Tai. -BT
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The world's most 'Liked' brands
The word "like" has taken a whole new meaning in the age of social media.
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Brands could risk alienating consumers online
Globally, 57 per cent of people in developed markets do not want to engage with brands via social media. BT
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Shakeup seen in global brand ranking
Due to economic conditions, the ranking has been readjusted.
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Chinese retailers hijack the Ikea experience
This knock-off Ikea store is emblematic of a new wave of piracy sweeping through China.
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Local study finds positive branding-revenue link
Most listed firms active in branding post revenue rise averaging 23.2%.
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Apple retailer EpiCentre clinches branding award
EpiCentre built up its brand name for service from scratch when in 2006.
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Not resting on its laurels
Despite chalking up higher customer satisfaction ratings in 2010, Sentosa is looking to improve even further.
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Stand out from the crowd
Three branding myths dispelled when teaching strategic brand management to SME leaders.
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Branding challenges for firms in Asia
They need to adopt a longer-term approach to build long-lasting and valuable brands. -BT
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Making a brand name for themselves
With demand increasing, Euroflo decided to acquire 340,000 sq ft of land to build a fully mechanised production plant. -BT
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Branding and flexibility pays off for Euroflo
Euroflo Pumps International found that product range wasn't enough despite its wide offering of 10 different pumps. -BT
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The importance of internal branding
It builds a company's IP, increases customer satisfaction, lowers training costs, and boosts employee loyalty and staff morale.
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Reliability the key factor for Thermal Limitec
Thermal Limitec is mindful of this obligation to customers and works hard to make sure it delivers.
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Branding for smaller firms
Simpler branding programmes and offensive branding strategies are more appropriate for SMEs.
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Setting itself apart from the pack
Neo Group recognised that there was a rising demand for premium catering services.
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Innovation and branding go hand in hand
Products that are perceived as being innovative, do not naturally bring about success in the marketplace.
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