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Turning IndoChine into a global brand
Energetic entrepreneur Michael Ma is not resting on his laurels.
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In marketing, less is more
A brand must communicate a distinctive image to its customers.
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Brushing up on branding to gear up for growth
Haruna is looking investors who could be interested in ploughing in investment dollars.
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Giving the sector some food for thought
Innovation, originality and marketing will be a good leverage in creating global brands.
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Flash mob: The latest publicity tool in town
Carefully choreographed events are the latest novelty for organisations and businesses to grab attention. -ST
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Expanding to new markets amid healthy growth in Asia
For OSIM, a strong brand is almost indispensable to its success. -BT
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Branding and design key to Jason's growth
Brand name goes beyond logo or graphical representation: MD. -BT
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Making an impact with design
Local firms must beef up their branding, design and IP management to beat strong competition. -BT
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Emulate rivals' brands at your own peril
Not having differentiated trademarks could work against food manufacturers' brand strategy in the long term. -BT
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The brand master
Ex-govt trade officer saw pressing SME need and carved out niche as brand-builder for firms. -ST
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To brand or not to brand?
While a family brand naming system enables the transfer of goodwill from one product to another, it is also open to imitators. -BT
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Strong branding crucial for SMEs
It can help firms grow not only locally, but in overseas markets too. -ST
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World brands: are we there yet?
Building brand image is critical for survival and performance. -BT
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When branding goes way beyond marketing
Building brands more strategic, long-term. -Philippine Daily Inquirer/ANN
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Building a brand that will bring in the bucks
Firms without the budget to make a big ad splash can still pick up useful tips from three titles. -ST
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Invest in branding to get ahead, firms urged
Stronger foothold in the market will ensure gains when economy picks up.
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Don't discount the importance of branding exercises
If customers' actual experience falls short of their expectations, a company may find it difficult to retain clients, says consultant. -BT
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A study of brands
Quality helps Fabriano stand test of time. -Yomiuri Shimbun/ANN
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