Personal attention builds brands
Small kebab stall grew into a bigger venture with owner's personal touch.
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Great Eastern's Internet reach
Homegrown insurance firm says TV and the Net now play vital role in its marketing.
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Brands' essence of placement
Some call it blatant publicity, but product placement can benefit both marketers and film-makers.
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The brand drives this burger business
Marketing, quality and training are the key ingredients in Aspac's success.
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Brand Olympics
For foreigners not familiar with Chinese brands, the Olympics is their first contact with these Chinese products.
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Fun is the name of Osim's game
Naming a massage chair uYoyo is bound to raise eyebrows, and the reasons for this moniker vary.
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Green marketing's not just jumping on the bandwagon
Consumers are also becoming more aware of the notion of 'grainwashing'.
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Branding puts the shine on China Healthcare
Firm sets itself a cut above the competition with brand communications lessons.
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Polish your company image to boost the bottom line
SMEs value branding but lack the know-how to build design into their strategies.
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Local garment makers get 'brand conscious'
It aims at conveying to buyers around the world that Singapore manufacturers are trusted partners who respect intellectual property and meet strict social and environmental standards.
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Giving a new twist to corporate gifts
Corporate gifts in Singapore have come a long way.
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Club Sandwich
Growing community of consumers here, so chains expand.
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How D'lightful
It could be the French chic it exudes or the easy abbreviation, but local firms sure love to have D' in their names.
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Vital to choose right ambassador
Having high-profile celebrities fronting products amplify brand image.
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Brand awards launch new Hall of Fame category
This new category was announced yesterday at the official launch of this year's SPBA, and will recognise truly deserving and outstanding local brands that have excelled consistently.
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Scandal-hit firm? It'll take time to rebuild reputation
It takes about 3 and a half years to restore name, credibility and confidence: report. -BT
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Building blocks of marketing
Branding is crucial for SMEs to stand out, especially in today's highly competitive marketplace.
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Singapore law firms boost tax practices
Move in tandem with demand driven by growing private banking clients, litigation.
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