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Sun, Oct 19, 2008
The Straits Times
14,400 franchising jobs by 2013

By Elizabeth Wilmot

THE franchise industry here is on a roll and is projected to create 14,400 jobs by 2013.

That estimate from the Franchising and Licensing Association (FLA) was announced by Ms Indranee Rajah, Deputy Speaker of Parliament, yesterday.

Ms Rajah told the opening of the Franchising and Licensing Asia (FLAsia) 2008 exhibition: 'Last year, Singapore's 30,000 franchisees brought in near US$3.8 billion (S$5.6 billion) in revenue. The growth of the franchising and licensing market is very encouraging as its resulted increase in commercial activities will create favourable employment opportunities.'

The Suntec exhibition will showcase about 200 top franchises, brands and licences from more than 18 countries from sectors like food and beverage, education and health and wellness.

Some well-known brands involved include 7-Eleven, Carl's Jr and Spa Esprit. They have all found a lucrative home in Singapore, which has long been an ideal location for franchisors.

Mr Douglas Foo, chairman of FLA Singapore, told The Straits Times yesterday: 'Singapore has good intellectual property protection and a good talent pool, as well as a globalised workforce.

'These are good pre-requisites for Singapore to be the hub of franchising.'

Ms Rajah backed that view in her speech, citing a World Bank report which said Singapore was positioned top among 175 countries on the ease of doing business and providing investor protection.

'Our strategic location, extensive air and sea networks, state of the art business banking, telecommunications and logistics infrastructure allow business to expand into the booming Asia markets such as China, India and Vietnam,' she said.

In such uncertain times, franchising also offers a stable and safe way to those looking for new business opportunities and for those who want to expand their current businesses.

Franchisees enjoy minimal risks, while franchisors can control their brand name. Mr Foo said: 'During difficult times, there lies opportunity still. Franchising allows entrepreneurs to adapt a style that has already been working somewhere else.'

Mr Winston Lim, executive director of BizLink Premium Services, an exhibition management company that helped launch FLAsia 2008 with FLA Singapore, believes the sector is in good health.

'The response for FLAsia 2008 from the industry has been tremendous. This is a clear indication of the robustness and attractiveness of the franchising business model,' he said.


For more The Straits Times stories, click here.

This article was first published in The Straits Times on October 17, 2008.

 

 
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