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Fri, Apr 03, 2009
The Business Times
Upsizing investment in people

By LEE U-WEN

MOST companies may be scaling back on costs wherever possible given the current global economic downturn, but McDonald's is one exception. The quick-service restaurant chain has promised to continue to invest in its people by giving them the best training possible, as it believes that its 7,000 employees at McDonald's Singapore are its 'best assets'.

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Giving an insight into the philosophy behind McDonald's firm belief in up-skilling and development, general manager Alex Yeo said: 'We have always been bullish about people investment, because we know that an organisation made up of inspired and passionate people can better achieve strong business results and service excellence standards.' Such commitment to investing in its employees is one key reason why McDonald's has once again been conferred the Best Employers Award, having won the same award back in 2007. It is one of 11 companies that received the honour this year.

The company's annual internal surveys have consistently found that more than 95 per cent of its people 'are proud' to work at McDonald's, and are highly committed to the brand. 'It shows that our people support McDonald's as the employer of choice,' said Mr Yeo.

He added that the company as a whole believed that winning the Best Employers Award for a second time was possible because of the 'continuous commitment in putting our people first'. Training its people well is perhaps one key factor as to how the company has enabled more than 50 per cent of its crew members go on and become managers later on in their careers.

It is a telling statistic that speaks volumes of McDonald's ability to give every employee the chance to rise up the ladder and remain committed for the long haul.

'We provide plenty of opportunities for career growth and development,' said Mr Yeo. 'It is not difficult to get promoted at McDonald's, because we have a strong culture of continuous learning and development for personal and team success. We want our people to grow with the company and strive for the next level up, because that's the only way to retain good talent and make them the leaders of tomorrow.'

Further proof of how the company's efforts have paid off handsomely so far: The average length of service for restaurant managers is 15 years. As Mr Yeo explained: 'It can be a very rewarding and satisfying experience running a restaurant, leading and coaching a team, building restaurant sales and giving great customer service all at the same time - like a true entrepreneur.'

Outstanding McDonald's crew can also get the chance to move even further up the ranks to become important leaders. Last year alone, more than 10 per cent of the workforce was rewarded with promotions, mostly to managerial positions. 'It shows that our people want McDonald's to be a part of their future,' said Mr Yeo.

This article was first published in The Business Times.

 

 
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