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Wednesday, Jan 11, 2012
The New Paper
Business at her core

By Gerald Goh

THE most important aspect of running a business is not how much money is invested.

According to Apple Hong, being a good manager is the key to success.

The Malaysian actress recently invested a five-figure sum in an outlet of Xiao Bar Wang (XBW) in her native country.

The eatery, which features Taiwanese street snacks such as braised pork rice and crispy chicken, is her first venture with artistes Jeff Wang and Ong Ai Leng.

Both Wang and Ong also chipped in a five-figure sum.

The other four XBW outlets are in Singapore.

Opened on Nov 1 last year, the new XBW is located in 1 Utama Shopping Centre in the north of Petaling Jaya, near Kuala Lumpur.

Hong, who is at the outlet often, likened managing the staff at the XBW outlet in Malaysia to flying a kite.

She explained that a good manager must know when to "pull" and when to "release".

In other words, striking a good balance between being strict and being lenient is essential.

Celebrity entrepreneurs
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