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The AsiaOne Network has expanded its range of online offerings with the addition of three key websites - Hardwarezone.com (http://www.hardwarezone.com), GameAxis.com (http://www.gameaxis.com) and Men's Health Online (http://www.menshealth.com.sg).
The arrangement enables the three websites, all owned and managed by SPH Magazines Pte Ltd, to tap on The AsiaOne Network's strength and position as a leading advertising network, and leverage on its core sales and marketing capabilities.
Hardwarezone.com, which took the No.1 spot in Hitwise 2008 awards in three categories - Computers and Internet Hardware, News and Media - IT media as well as Computer & Internet - Social Networking & Forums, draws two million unique visitors to its website, generating 35 million page views each month.
GameAxis is a blog-centric platform for games, popular cultures, interactive reviews and stories while Men's Health Online covers male-related topics varying from health and fitness to relationships and personal grooming.
With the three additional online portals, The AsiaOne Network's suite of websites now extends to 28, including recently appointed ShareInvestor.com, ST701.com and Rednano.sg.
More choices for advertisers
Its extensive array of online portals, comprising award winning websites such as AsiaOne, Straitstimes.com, Businesstimes.com, Zaobao.com, Stomp, SoShiok.com, AsiaOne Health and many more, gives advertisers a plethora of online audience profiles to target through its collection of innovative interactive advertising platforms.
Collectively, The AsiaOne Network has a ready online readership base of 14 million unique audiences, garnering 225 million page views each month.
| The AsiaOne Network is seeking to further expand and recruit more top-notched websites to complement its group of web portals and to be a dominant leader in the interactive media space. Interested parties can contact Mr Yeo Wee Leong, Business Manager for Ad Network at weeleong@sph.com.sg or 6319 2023. |
With the large online following, advertisers are presented with the critical mass necessary to spread their campaign messages across effectively and in a targeted manner.
Mr Raymond Teoh, Assistant Vice President, Interactive Business Unit of SPH, said: "Having Hardwarezone.com, GameAxis.com and Men's Health Online as part of The AsiaOne Network adds to the profile of readers that advertisers can target. This partnership also enhances our standing as Singapore's premier advertising network representing one of the largest numbers of top ranked online portals."
Adding on, Mr Lim Chuan Jer, General Manager, New Media, SPH Magazines Pte Ltd said: "We are delighted to have our top three online properties to be part of The AsiaOne Network, increasing the genre variety of the network itself. Moving forward, as we launch websites for our titles, such as Her World and Home & Decor, we will like them to be part of the network as well, further increasing the genre of readers."
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