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Sun, Jul 15, 2007
The Straits Times
Rubbing shoulders with the rich and famous

KNIGHTSBRIDGE, Kensington, Bayswater, Chelsea and Mayfair are all London districts whose names will roll immediately off the tongue of any seasoned overseas property investor.

It is not hard to see why. Britain's rich and famous rub shoulders with the international jetset crowd on the crammed footpaths of Brompton Road and Sloane Square as they munch on organic salads and duck into world-famous department store Harrods and swish designer boutiques.

This area is also home to many historical monuments and museums, as well as the wide open spaces of Hyde Park, St James Park and Kensington Gardens.

Savills London says developments in the area tend to be low-rise and are strictly controlled by the local planning authorities and resident committees.

Among the most popular are refurbished historical buildings or new buildings retaining the original facade, they add.

Property prices in this area are among the highest in the world, but even securing an apartment is a problem. New land to build flats is scarce, so the 'limited edition' nature of homes in the area has pushed the priciest units to £2,500 (S$7,716) per sq ft (psf) or beyond.

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