Cost-conscious small businesses may look to low-cost tech tools, such as blogs, to handle their marketing, corporate and brand visibility, and public relations.

But, if you are sell clothes or household supplies in a small shop, would you blog for your business?

A recent American Express survey in the US found that only five per cent of businesses with fewer than 100 employees had blogs.

So, if blogs provide a low-cost alternative for small businesses, why aren't more using this tool?

Blogging may not be suitable for all small businesses, say blogging experts in a New York Times report.

Guy Kawasaki, managing partner of Garage Technology Ventures and a prolific blogger, told the US-based publication, "If you're a clothing manufacturer or a restaurant, blogging is probably not as high on your list as making good food or good clothes."

That is because blogging, although a low-cost tool, takes time and writing skills to do well.

But, claim the experts, blogging is especially suitable for certain businesses, such as those in the consulting business.

What is more important, however, is that companies need to know why they are blogging, who they are blogging for, and if they have enough to say to their audience.

What should get you to consider blogging

• You are serving a sector that has a steep learning curve. For instance, you sell wine and want to help customers cultivate a better appreciation of wine.
• Your products or services are associated with a lifestyle. For example, you sell camping gear and a blog will allow you to share with your customers the joy of outdoor living and ways to make better use of your products.
• Your business has a social mission, such as improving the environment or promoting charity, and you want to be as transparent as possible to your clients and consumers.
• You want to give people a behind-the-scene look at your business or a better understanding of your company's mission or goals.
• You want a more creative way to sell your product and services, instead of relying on advertisements or commercials.
• You regard blogging as another avenue to show clients and potential customers how you differ from the typical setup of others in your field or industry.

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